B Learning

Logo Design Workshop

Design Your Own Logo Using Adobe Illustrator and Photoshop!

This workshop will start with branding theory and continue through a specific process of creating a logo, and a “Style Bible” (like a Corporate Design Handbook) specifying colors, fonts, and logo usage. During the presentation, students can follow along, creating their own logo, with instructor-guided work time after the presentation in which students can complete their projects and get personalized help.

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Description

Topics covered in this workshop include:

  • What makes a logo good and (possibly more importantly) bad
  • How a logo fits into an overall branding identity
  • How to create final vector and bitmapped files for use in print and web

Students will receive both theory and practice in designing a logo as a part of an overall branding identity and will create a logo that can be put into real-world use for an actual company and/or as a portfolio sample.

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Logo Workshop

Course Format

This is a classroom-based, instructor-led workshop, taking place in Austin, Texas.

  • Remember to bring your own computer (BYOC!)
  • Offered on a first come first served basis. Space is limited.

This is a one-day workshop, from 9am to 4pm, including instructor-guided work time. There will be a 1-hour lunch break at noon, at which time students may leave, or have lunch delivered to the classroom while continuing to work on their projects. There will be two 15-minute breaks, morning and afternoon.

What You Learn

  • Overview on what makes a good logo and how your logo design is just one part of a brand’s identity.
  • Using a Branding Questionnaire to help determine the brand’s identity: What are the brand’s core values?
  • What qualities do you want your brand to project? What is your target demographic? What is your unique benefit to the consumer, etc.
  • Choosing a corporate color scheme considering color psychology
  • Downloading fonts from Adobe Creative Cloud considering which font “personalities” represent your brand’s identity
  • Creating a graphic element with Illustrator using a photo template from Photoshop
  • Converting fonts to outlines and combining with graphic element to create a high contrast, black & white vector version of the logo for use in signage, silkscreen, computer-cut vinyl, embroidery, etc. and why this first step is so important
  • Creating optional vertical and horizontal versions of the logo to use according to space restraints
  • Creating a vector version of the logo for use in signage, silkscreen, computer-cut vinyl, embroidery, etc.
  • Adding color and/or shading to the vector version of the logo
  • Exporting the vector outlines to Photoshop to create final versions of the logo for print and web using appropriate color modes and color profiles, resolution, and file formats for specific usage such as print and web
  • Applying effects in Photoshop to create logo treatments for special projects like brochure covers (Optional, if time permits)
  • Creating a “Style Bible” for use by clients and other designers
  • Instructor-guided work time

Pre-Requisites

  • Basic knowledge of your laptop computer and its operating system
  • Beginning to Intermediate skills in Adobe Illustrator CC and Photoshop CC

What You Need To Bring

This is a BYOC class, so students must bring their own computer (Mac or PC) running the necessary software.

We will supply you with all the work files the instructor will be using to create a logo design, but feel free to bring any files you may want to use to create a logo of your own, for instance: “inspiration” files of existing logos, and images to use as a template for creating vector outlines.

If you don’t own a Creative Cloud license, you can buy a subscription at Adobe.com, or download the free trial version. We will be more than glad to help you with download, installation and set-up instructions ahead of the course.

Also, please remember to bring any extra equipment necessary to make your computer work, like power adapter, your favorite mouse/pointing device, etc.

Go here (external link) to see the systems requirements for the individual Adobe programs.

What You Get

  • Adobe Professional Training
  • Certificate of course completion and list of topics covered
  • Lesson and practice files, additional templates and sample files for use during and after the course.
  • Students get a sample Branding Questionnaire they can use with clients for future projects.
  • Digital documentation and presentation handouts
  • The course center offers snacks, coffee and tea during the workshop.
  • You’ll have access to fast internet and color/black & white printers during the course (printers subject to availability).
  • Post-course email support without time limit (subject to availability, we will always respond as soon as possible)

Who Should Attend?

  • Professional and aspiring graphic designers who use Adobe Photoshop and Illustrator
  • Marketing professionals aiming to extent their skills in graphic design
  • Start-ups and corporations who want to develop logo design and corporate profile in-house

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